Client Story – BNE Investment – CACCWA Small Business Resiliency Network

Client Story -

BNE Investment

The Journey of BNE Investment

BNE Investment is more than just a family business—it’s the owner’s dream come true. It was launched at the end of 2022, right after the challenges of the COVID-19 pandemic, with a determination to share authentic Cambodian food products with the world. Even though it’s a new business, its Battambang jasmine rice has been a favorite in Washington State since 2011, cherished for its rich aroma and soft, tender texture.

The owner’s dream has always been simple: to introduce the best Khmer food products to the United States. They want Cambodians and people from all walks of life to experience the unique and high-quality offerings of their homeland. Cambodia is home to so many incredible food products, and the owner is on a mission to bring them here with a focus on quality, taste, and safety.

In the first year of business, the owner started small, importing only jasmine rice. They carefully selected products that met high standards for quality, hygiene, and FDA compliance. Seeing the positive response, they expanded in the second year, adding palm sugar and traditional pastes and sauces to their lineup. But this is just the beginning—they are excited to bring even more authentic Cambodian products to a growing community of customers.

For the owner, BNE Investment is more than a business—it’s a way to connect with their roots, share the flavors of home, and create a bridge between cultures. They are proud of how far they have come and can’t wait to continue this journey, bringing the heart of Cambodian cuisine to tables across the U.S.

Growing Dreams, and Challenging

When the owner first started the business, they never imagined how quickly things would take off. Thanks to the incredible support from their customers, their products have grown in popularity much faster than expected. This journey has been incredibly exciting for them!

However, with this growth comes a new challenge: the owner needs additional funding to keep up with the expansion. As a new business, finding the right financial support has been difficult. They have reached out to financial institutions and other stakeholders who might be able to help take their business to the next level.

It’s not always easy, but the owner is determined to push forward. The trust and encouragement they’ve received from their customers have kept them motivated. The owner remains hopeful that the right support will come through soon, allowing them to continue growing and serving the community even better.

Expanding and Thriving with CACCWA's Support

This business is a small enterprise in the Khmer community, and its journey took a big turn when the owner met CACCWA at a community event. During their conversation, the owner shared their story, products, and vision for expansion. They discussed the challenges they faced with marketing and funding. To their surprise, they learned about the Small Business Resiliency Loan (SBRL) program.

With CACCWA’s incredible support, the business applied for the program, and the application was approved! This funding allowed the business to increase its inventory and even import a new product—palm sugar. It was a game-changer, enabling the business to grow its product range and keep up with demand.

But that wasn’t all. CACCWA went above and beyond by hiring a professional digital marketing team to help the business improve its online presence. They helped organize the business’s online directory listings and ran social media ad campaigns that made a huge difference. A Google profile was created, and the business was listed on several directories and Facebook pages, helping it reach more customers than ever before.

Thanks to these efforts, the business’s Facebook page has seen a significant increase in traffic, and its products are flying off the shelves! The owner is incredibly grateful for CACCWA’s support, which has played a vital role in expanding the business and helping it connect with more people.

Future Vision and Grateful

At this business, the goal has always been simple: to bring the best quality food products from Cambodia to customers at a reasonable price. With a passion for offering authentic products, the business plans to expand its market and introduce even more high-quality items to its customers.

The owner is incredibly thankful to their loyal customers for trusting and supporting the business. Your belief in their products motivates them to carefully select only the best offerings. The owner promises to continue their dedication and bring even more amazing products to your table.